Wednesday, 2 June 2010

eBay Data and Research – How Important Is It?

eBay is a business anyway you look at it. Sure, it is
a great deal of fun for both the buyers and sellers,
but when you look at it from another view point, you
will see that it is a business from the seller’s point
of view, the buyer’s point of view, and eBay’s point
of view. 40 million dollars a day travels through eBay.
Selling items on eBay successfully is an art, and
eBay offers many different forms of Data and
Research to ensure that you are selling the right
items, to the right people, in the right way.

Some of the data and research is not free, but much
of it is. The available resources include hot items by
category, eBay Pulse, merchandising calendar,
sales reports, marketplace research, buyer
behavioral report, and the eBay solutions directory.
These tools are quite easy to use, and the
information that can be gleaned from them is
extremely valuable.

The Data and Research tools are all accessible
through your seller’s account, by clicking on the
‘Advance Selling’ link. Learn to use those tools, and
get your piece of that $40 million eBay revenue each
day.

eBay Business Solutions

If starting an eBay business is your goal, as
opposed to just auctioning a few items off for some
extra cash, you need to use the eBay business
solutions
that are available to you. Because eBay’s
success depends on the success of its sellers,
they strive to help you at every turn. eBay Business
Solutions is the key to starting an eBay business.

eBay Stores is one of the better solutions for eBay
business
owners. An eBay store will allow you to
list multiple quantities of the same item, and allow
you to keep them listed for longer time periods.
eBay Store owners also enjoy lower auction fees,
and have access to advanced merchandising tools.
Eventually, you should consider upgrading to an
eBay Pro Store
, which will allow you to customize
your storefront with your own brand and web
address.

There are many other eBay Business Solutions,
such as seller tools, the eBay solutions directory,
and the merchant solution center, but you should
definitely start with your very own eBay store,
followed by an eBay Pro Store.

Bay and Drop shipping – Getting the Product to Your Customer

If you hope to own an eBay business, and make a
full time living at it, you can easily make that dream
come true – even if you don’t have a product of your
own to sell. eBay provides many people who want to
quit their corporate nine-to-five jobs with a way to
make a good living, without having to put up a lot of
start up capital. This is made possible with the help
of drop shippers. Drop shippers send merchandise to
the customers of business owners. If you have an
eBay business
, you are a business owner. This will
allow you to offer a wide variety of stock in your
eBay store, without having the need to warehouse
all of those products!

All you have to do is set up your auction, and sell
the product. You then pass the customer’s
information on to the drop shipping company. The
drop shipper does the rest, and they will even use
your company information, as well as your company
logo if you have provided it to them. When the product
arrives at your customer’s home, they will have no idea
that your company didn’t send it. The drop shipper
will package, label, and ship the products that you
sell, allowing you more time to set up even more
auctions, for greater profits.

About eBay business

You must establish a relationship with several drop
shipping companies in order to become successful.
In the beginning, most companies will require you to
pay for the items that your customers order before
they are shipped. You need to fill orders in a
timely manner, so you should pay for the items with
a credit card for speedy service. Eventually, you will
be able to have the drop shipper fill your orders, and
then bill you for them later.

When you set up your eBay auctions, make sure
that your reserve price is set higher than the price
that the drop shipper will be charging you for the
item. The idea, of course, is to earn a profit!
Depending on the item you are selling, a markup
of about 10% should be about right, but you should
do some research to see if the item is selling for a
lower price in another eBay auction, or through
other online sources.

By starting an eBay business using the drop
shipping method, there is essentially no financial risk
involved. The product will be sold before you pay the
drop shipper for the item. This is one of the few
businesses where you can actually turn a profit
before you have expenditures!

eBay and Customer Service

If you are running an eBay business, you may not
realize that the need for great customer service still
exists – even for online auctions. When a buyer
receives quality customer service from you, they
will potentially do one of two things – or both. They
will give you great feedback, and they may look for
more of your auctions in the future. If you hope to
make a living from eBay, you have to stop thinking
of it as an ‘auction’ and start running it like a
‘business.’

If you owned a brick and mortar business, how
would you treat your customer while they were
standing at your counter, waiting for you to finish
ringing up their order? You would be helpful and
respectful of course! You would do everything that
you could to guarantee that customers return to
your establishment in the future. You would bend
over backwards to make sure that their buying
experience with you was both satisfactory and
enjoyable. Why would you do any less at the
close of one of your eBay auctions?

First, act quickly at the close of your auctions.
Contact the winner, and congratulate them. Describe
the item they have won and how the item will be
shipped – even if this information is already part of
the description for the auction. Remind them of their
winning bid amount, and give them payment options
and instructions. Let them know when the item will
be shipped.

Close your email by thanking them for participating
in your auction. You might even take this opportunity
to tell them about other open auctions that you have
as well. Think of this contact with the winner as a
conversation that you are having with a customer
who is standing at your counter in that imaginary
brick and mortar store.

Once the payment and shipping details have been
taken care of, contact your buyer again. Let them
know when the item was shipped – the exact date
and time – and when it is expected to arrive on their
end. During this contact, let them know that if they
have any problems or questions, that they should
contact you through the eBay site. If they do
contact you in the future, make sure that you
answer promptly, and that you do all that you can
to make them happy with their purchase – even if
it means issuing a refund.

Yes. You should be open to issuing refunds,
depending on what the item is. Furthermore, you
should issue refunds promptly. Of course, it is
reasonable to expect the buyer to return the item to
you, at your expense, before the refund is issued –
but once you receive the item, issue the refund
promptly. This is just good business!

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How to Find Great Deals at eBay

Everyone loves a great deal! Many people spend
quite a bit of time searching for good deals on the
items that they want and need – and when they find
those deals, they experience a certain amount of
satisfaction. These people typically haunt garage
sales, stores that are holding sales, wholesale
warehouses, flea markets, and especially online
and offline auctions. With the incredible number of
auctions that are constantly going on at eBay, it
can be difficult to find the items you want, at the
price you want to pay. But it isn’t impossible to find
great deals!

There are steps you can take to ensure that you are
getting a great deal on the items you purchase
through eBay. In fact, these same steps will also
help to protect you against fraud. Participating in
online auctions is a great deal of fun, but you must
use caution as well. This caution entails doing your
research before you place any bids.

Start with the auction in question. Make sure that
you read every word of the description and the
auction details. You can never have too much
information – especially if that information is
about an individual that you may be doing business
with. Pay special attention to what the description
and auction details do not say. For instance, is a
guarantee mentioned? Is the item new? Is it
authentic? Is there proof of authenticity? Look for
auctions that provide the right information – and
the right amount of information. Avoid those that
do not.

Who will pay the shipping and handling costs? Often,
the buyer pays these costs, and sometimes, the
seller tries to charge more than the actual shipping
and handling costs are. Beware of high shipping
costs, especially for items that will be auctioned
off at a very low price. Also note when the item is
supposed to ship after the bidding has ended.
Depending on what you are trying to purchase the
item for, it may not arrive in time.

Don’t make the mistake of bidding on an item simply
because it is a ‘good deal.’ It is only a good deal for
you if the item is something that you really want or
need. Many people simply bid for the sake of
bidding – or winning – without having any real need
or desire for the item in question. Before bidding on
items that you do want or need, check prices
around the Internet and the prices available from
offline sources as well. Just because it is on eBay
does not guarantee that it is the cheapest price
available!

Finally, learn more about the seller. Can you trust
them? What is their rating? Read their feedback
page! Failure to learn more about the seller can be
costly. Not everyone is as honest as you are – and
the seller may be trying to take advantage of people
that simply don’t know enough to find out more
about them. Sometimes scammers make their
auctions sound like really great deals. Beware of
prices that seem extremely low!

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